When creating a video project (particularly for a client), one of the best of the things you can create is a treatment. The treatment is considered a standard part of the development cycle for most film and television productions. The truth is that all kinds of video producers can benefit from creating a treatment.
The goal is to write a single document that defines the video’s concept and summarizes the creating approach to be taken. Usually this can be as short as a single page. The best part of making a treatment is that is formalizes the creative process for the video producer. The major benefit here is that the document can then be shared with others as you work with other creative professionals, get approval from a client, or even seek funding or approval for the project.
I recommend the following approach to developing a treatment:
- Define the Goals…
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